Brand Identity

Logo design
Visual identity
Digital design
Digital toolkit

A brand identity, business cards, social media banners and digital toolkit of style elements. The brief was to create a new visual identity for a small beauty brand who aim to provide a haven of peace and pampering to busy women and mums. A calm, feminine pastel colour palette and modern textures, paired with simple bold typography gives a contemporary but relaxed look and feel. Adding the clients name in a script font to reflect her individuality, gives a genuine and personal edge to the identity. The client wanted to be able to create lots of social content herself going forwards, so I ceated a toolkit of style elements and a suite of banners based on her existing digital content in the new brand look and feel, so she could continue to post regular comms to her audience while maintaining the new visual identity.