ENLITENED

I recently worked on a range of social media ad variations for an app startup called enlitened, part of The Student Room group, a global network for students on campus providing students with information, wellbeing support and incentives via the enlitened App.

I was briefed to create a range of B2B LinkedIn & Twitter Ads, targeting the Universities to introduce the app and the benefits to their students. I was then briefed to create B2C student aquisition ads for a variety of platforms and campaigns to encourage app downloads: Snapchat video ads, Facebook and Instagram animated Christmas campaign ads featuring the brand mascot and Instagram Cineworld cross promo. Used supplied brand guidelines and brand assets, sourced stock images and video to create all designs to each individual platform specification and output at retina for high quality visuals.