Currently freelancing, working for a variety of clients, across multiple briefs from brand identity to Social media campaigns.

In my last permanent role, I was employed as Senior Digital Designer in the Creative and Branding team at Ocado. I worked across a variety of projects at Ocado from design and art direction for marketing comms and campaigns, to more recently I was working with the brand, marketing and UX teams, leading a brand update to bring a fresh, vibrant look and feel, visual consistency and digital excellence to the Ocado brand across all of it's touch points, improving the customer experience and streamlining the studio workflow process where possible by implementing templates, toolkits and guidelines.

I'm from a creative background, influenced from a young age by my family. My Dad, an Interior Designer for commercial industry. My mother, a Ceramicist. And my older Sister, a full time Artist and Photographer.

I left school at 16 to study a broad foundation course at Art and Design College, which is where I began to learn the creative skills I build upon every day. I then continued my education at a higher level choosing to explore the digital side of design and media, graduating from Southampton Solent University with a BA Hons in Multimedia Design. I've been working in freelance, contract and permanent design roles both in house and agency side and have built up a spectrum of creative and technical skills for digital and print, mainly in e-commerce, retail and business sectors.

I believe in investing time in self-improvement, personal development and skills based training, especially in the fast moving world of Technology, and I work hard to continuously boost technical ability, creative development and transferable skills. And passing knowledge on, to help develop more junior members of the team, through mentoring and coaching.

On a more personal level I keep fit with running, weight training and swimming. I also enjoy playing the piano which I have recently taken up again with a goal to get to Grade 3, where I left off over 15 years ago. I enjoy family time with days out, arts and crafts, watching movies, bike rides, scratch cooking healthy meals and a baking a few naughty treats. I enjoy the odd music festival during the summer months, camping in our V-dub and enjoy traveling and exploring new sunny places as often as I can.



Responsive web design
Responsive HTML e-mail
Digital marketing
Social media
HTML/CSS coding & validation
Motion & Video editing


Visual design
UI Design (Web/Mobile Apps)
UX (working directly with Native app and Webshop UX teams)
Design systems & toolkits
Wireframing & user flows
Design thinking
User research & testing
Workshop prep & facilitation

Brand & Print

Visual identity
Brand guidelines
Marketing materials
Corporate literature
POS, Exhibition & Large Format


Art direction & Photoshoots
Concept mood boards & scamps
Photography & retouching


Project management
Project research & strategy
Coaching & mentoring
Creative & technical problem solving
Presentations & workshops

Current interests & training...

Augmented reality
AMP for email
Illustration & Motion graphics

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