Coeliac Society Insert

Art direction
Graphic design

This project brief was to design a new acquisition insert to target readers of The Coeliac Society magazine. The objective was to showcase the huge range of free-from products that Ocado has on offer, to the magazines customer base, with an added voucher incentive to increase conversion.

The art direction was a clean and simple layout on a white wooden textured background, to contrast with the fresh bright colours of the food and make it look enticing and delicious. The photographer and I chose to shoot a selection of free-from meals and snacks, from luxury chocolates to everyday foods, mixed with lot's of fresh fruit, vegetables and herbs to highlight the freshness, quality and range at Ocado.