Non-food Incentive Campaign
After significantly increasing the Ocado Cookware and Dining ranges, the marketing team wanted to let customers know about the fantastic range of products now on offer. The were two main objectives to this project: to increase visibility of the product ranges and to increase the number of active Ocado customers shopping in these categories. The brief was to create a responsive email and landing page for each category to communicate to all active opt-in customers the diversity of the ranges in the categories at Ocado and provide them an incentive to try those ranges for the first time.
The art direction for this project, inspired by a contemporary food magazine, was bold use of complimentary colours mixed with clean and striking photography of carefully selected and arranged products from the range. This combination of simple colour and photography keeps product the hero, with fresh grocery products as a finishing touch to compliment the styling.