Overview
Original brand Identity for personal trainer and BBF Champion Bodybuilder, Maria Twomey.
The brief for this identity was to create an original logo and identity that communicates Maria's strength, passion and personality to her predominatly female target market.
The concept for this identity is inspired by Maria’s Spanish heritage, with the letters of her business creating the abstract face of a bull. Bold chunky type paired with a sans-serif for a strong but modern feel. Neutral, dusky feminine colours with a splash of bold red for passion, strength and energy.
We created logos, digital assets, print, merch and social banners to give the brand a consistent look and feel across marketing channels and help achieve her goals of attracting more online clients through social media. The core logo was created in a badge layout for use on clothing, merch and apps.
COLOUR PALETTE
TYPOGRAPHY
Projects
Mel EzechukwuVisual Identity
HoneStrategic Brand Identity
OcadoBrand & Visual Design
Myriad by UCASDigital Design / UI
Meraki HealthBrand Identity
EnlitenedSocial Media
Beauty RocksBrand Identity
Meraki Health SocialSocial Media
McMurdie BathroomsBrand Identity
Logo DesignVarious
skills
Branding
Strategy / Logo Design / Visual Identity / Guidelines
Digital Design
Responsive Web / Responsive Email / Social / Motion
Visual / UX
UX / UI / Design Systems / Accessibility / Workshops
PRINT
Stationery / Leaflets / Brochures / Large Format
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