Original brand Identity for personal trainer and BBF Champion Bodybuilder, Maria Twomey.
The brief for this identity was to create an original logo and identity that communicates Maria's strength, passion and personality to her predominatly female target market.
The concept for this identity is inspired by Maria’s Spanish heritage, with the letters of her business creating the abstract face of a bull. Bold chunky type paired with a sans-serif for a strong but modern feel. Neutral, dusky feminine colours with a splash of bold red for passion, strength and energy.
We created logos, digital assets, print, merch and social banners to give the brand a consistent look and feel across marketing channels and help achieve her goals of attracting more online clients through social media. The core logo was created in a badge layout for use on clothing, merch and apps.
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Strategy / Identity / Logo / Design / Guidelines
Responsive Web / Email / Social / E-book
UI / E-commerce / Design Systems / Accessibility
Stationery / Leaflets / Brochures / Large Format