McMurdie Bathrooms
BRAND IDENTITY

Overview

Full re-brand for established family run bathroom and kitchen service, McMurdie & Sons Ltd. McMurdie specialise in offering a full bespoke high quality design and installation service, taking the customers ideas and transforming them into well designed, high quality bathrooms and kitchens. The result is an exceptional one of kind space that is tailored and timeless.

Having had the same logo for over 30 years, the brand identity was very out of date, not communicating the high quality service the company has to offer it’s clients. It needed to reflect the high quality workmanship and trustworthiness that is at the core of this brand, with the majority of work coming from referrals of happy customers. The original logo featured a water droplet as part of the logo, so I re-worked this iconic part of their company identity into a modern geometric vector shape with a new brand font and monochromatic colour palette.

It was important that the logo was flexible enough to be applied to a variety of surfaces, working on both white for the vehicle sign-writing and also navy polo shirts of the companies uniform, so the colour scheme had to be flexible and have enough contrast with both backgrounds.

logo_new

Colour palette

mc_colour

TYPOGRAPHY

mc_type

IMAGERY

mc_tshirt@2x
Mask-Group-5576
Mask-Group-5575
mc_logo_van@2x
mc_logo_h
mc_logo_v

old logo

mc_logobefore@2x

NEW LOGO

logo_new
mc_stationery-1

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Ready to get started?

Book your free 15-minute discovery call today to discuss your next branding or design project.

skills

Branding
Strategy / Identity / Logo / Design / Guidelines

Digital Design
Responsive Web / Email / Social / E-book

Visual Design
UI / E-commerce / Design Systems / Accessibility

PRINT
Stationery / Leaflets / Brochures / Large Format

contact

hello@victoriahow.co.uk


Hazelwood Lane
Abbots Langley

WD5 0HD

T: 07458 387911
T: 07977 582064


T

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