RED YETI

Brand Identity

Logo
Visual design

A new brand identity for a snowsports e-com start up. The brief was to create a new brand identity aimed at the youth ski and snowboard market. The logo is bold and has a snowboarder with helmet and goggles in the negative space of the Yeti.

I created a website concept to show how the visual design could look in digital, with a bold colour palette, simple typography and snowsports lifestyle photography.