Price list
START-UP BRAND PACKAGES

TAKE OFF
LOGO DESIGN

from
£650

Includes...

Logo design
1 concept
2 revisions
Export for Digital

Guidelines
Mini brand style guide (1 page)

Social
Profile icon
Social header (x1)

+FREE
File format cheat sheet

See example: Logo designs
Estimated timeline: 2-3 days
Express delivery: 1 day +£150

RECOMMENDED FOR:
Small businesses just starting out  who need a simple, professional logo suitable for digital application.

 

gaining height
BRAND IDENTITY

from
£1950

Includes...

Logo design
2 concepts 
2 revisions
Export for Digital
Export for Print

Guidelines
Brand style guide (min 2 page)

VISUAL DESIGN
Visual style brandscape (min 1)
Stock or AI image sourcing* (min 6)

Social

Profile icon
Social header (x1)
Social visual layout (x9 posts)

PRINT
Business card
Letterhead

+FREE
File format cheat sheet

See example: Maria Twomey
Estimated timeline: 5-7 days
Express delivery: 4 days +£250

RECOMMENDED FOR:
For side hustle start-ups and small service businesses that need a jump start with a professional logo, business card, and a strong visual identity for launching on social.

Flying high
STRATEGIC BRAND IDENTITY

from
£6450

Includes...

Strategy
Brand strategy proposal
Discovery workshop
Brand definition exercise
Brand archetype exercise
Visual style inspiration
Competitor research (min 3)
Tone of voice (copywriter*)

Logo design
3 concepts 
3 revisions
Export for Digital
Export for Print

Guidelines
Brand guidelines (min 4 pages)
Digital style guide (min 1 page)

VISUAL DESIGN
Visual style brandscape (min 2)
Stock or AI image sourcing* (min 6)
Illustration style sourcing*
Typography lockups
Figma/XD UI Elements Toolkit

DIGITAL / web
Website homepage design template

Social
Social visual layout (x9 posts)
Profile icon
Header banner (x1)
Post template (x2)

E-mail
Email design template (x1)
HTML email signature

PRINT
Business card
Letterhead or Invoice
Compliment slip

+FREE
File format cheat sheet

See example: Meraki Health
Estimated timeline: 14-18 days
Express delivery: 12 days +£450

RECOMMENDED FOR:
Lean startups or established businesses that need a fresh strategic brand identity, visual identity for digital application and design templates for launching (or relaunching) a coherent brand across channels.

SKY'S THE LIMIT
strategic BRAND SPRINT+

from
£11,750

Includes...

Strategy
Brand strategy proposal - Advanced
Discovery workshop
Brand definition exercise
Brand archetype exercise
Brand positioning
Tone of voice & messaging
Visual style inspiration

MARKET RESEARCH
Competitor research (min 6)
Customer research survey & analysis
(10 questions min.)
SWOT Analysis
Brand audit (if applicable)

Logo design
4 concepts 
4 revisions
Export for Digital
Export for Print
Motion logo (if applicable)

Brand Guidelines
Brand style guide - Adv (min 8 pages)
Digital style guide (min 4 pages)

VISUAL DESIGN
Visual style brandscape (min 3)
Stock or AI image sourcing* (min 6)
Stock video sourcing* (x3)
Illustration style sourcing*
Image art direction
Icon style sourcing*
Typography lockups
Figma/XD UI Elements Toolkit

DIGITAL / WEB
Website design in Squarespace, WIX or similar (5 pages)**

Social / content
Social visual layout
Profile icon
Header banner (x1)
Post template (x3)
Stories icons (x6)
Animated banner template (x1)
Blog post (x1)

E-mail
Email design template (x2)
HTML email signature

PRINT
Business card
Letterhead
Comp slip
Invoice

+FREE
File format cheat sheet

Estimated timeline: 6-8 weeks
Express delivery: 4 weeks +£750

RECOMMENDED FOR:
Funded start-ups or established companies that are ready to invest in their business. In-depth strategic brand identity including market research, detailed guidelines plus advanced visual identity, website and design collateral for launching (or relaunching) with a unique targeted brand. Ready, get set, and launch!

**Custom build or Shopify e-commerce website prices available on request.

Terms & conditions

All quantities stated are the minimum amount to be provided per the design contract, more may be provided if time allows.
All print work quoted above includes hi-res print-ready artwork files but does not include the cost of printing, unless the quote specifically includes print cost. 
The design contract must be signed and deposit taken, as stated in the contract, before any work commences.
All artwork will be supplied by the agreed deadline, any delay in feedback can cause this deadline to move.
Amends made after the final sign-off when files are exported and supplied will result in further artwork fees at an hourly rate of £45 per hour.
Estimated timelines start on the agreed date and are based on full working days only, excluding bank holidays and time waiting for feedback from the client.
It is the client's responsibility to check brand names do not conflict legally with existing brands or infringe Trademark or copyright laws. See design contract for full legal terms and conditions.
Bespoke copywriting, photography, video, illustration and animation will be priced separately and may be outsourced if necessary. All web hosting and domain costs are payable by the client. Ongoing website maintenance or security is not included in the package price, but can be arranged on request. The designer is not responsible for 3rd party CMS downtime or update errors.

*Stock images, video, audio, illustrations and paid-for fonts must be purchased by the client unless royalty-free and remain the responsibility of the client, including purchasing the correct license for the work being undertaken (see stock site usage guidelines). Unless otherwise stated, images sourced for visual purposes are placeholder images only until they are purchased, and subject to copyright law, if used on any published artwork without the designer's knowledge is not the responsibility of the designer and the client shall be held responsible.

skills

Branding
Strategy / Logo Design / Visual Identity / Guidelines

Digital Design
Responsive Web / Responsive Email / Social / Motion

Visual / UX
UX / UI / Design Systems / Accessibility / Workshops

PRINT
Stationery / Leaflets / Brochures / Large Format

contact

hello@victoriahow.co.uk


Hazelwood Lane
Abbots Langley

WD5 0HD

T: 07977 582064


T

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