Price list
START-UP BRAND PACKAGES

BASIC TAKE OFF
LOGO DESIGN

from
£650

Includes...

Logo design
1 concept
2 revisions
Export for Digital
Export for Print

Social
Profile icon

PRINT
Business card

+FREE
File format cheat sheet

See example: The Beauty Box
Estimated timeline: 1-3 days
Express delivery: 1 day +£50

RECOMMENDED FOR:
New businesses that need to get a simple professional logo off the ground quickly and affordably. 


gaining height
LOGO DESIGN PLUS

from
£1950

Includes...

Logo design
2 concepts 
2 revisions
Export for Digital
Export for Print

Brand Guidelines
Brand style guide - Basic (min 1 page)

VISUAL DESIGN

Visual style brandscape (x1)
Stock image sourcing* (x3)
Typography lockup

Social
Profile icon
Social visual layout (x9 posts)
Post template (x1)

PRINT
Business card

+FREE
File format cheat sheet

See example: Maria Twomey
Estimated timeline: 4-6 days
Express delivery: 4 days +£150

RECOMMENDED FOR:
New businesses that need a professional logo and basic guideline, plus a simple visual identity for launching on social media.

Flying high
BRAND IDENTITY

from
£4850

Includes...

Strategy
Brand strategy proposal
Discovery workshop
Brand definition exercise
Competitor research (min 3)
Visual style inspiration
Tone of voice (copywriter*)

Logo design
3 concepts 
3 revisions
Export for Digital
Export for Print

Brand Guidelines
Brand style guide (min 4 pages)
Digital style guide (min 1 page)

VISUAL DESIGN
Visual style brandscape (x2)
Stock image sourcing* (x6)
Typography lockup
UI Elements Toolkit
Illustration style sourcing*

Social
Social visual layout (x9 posts)
Profile icon
Header banner (x1)
Post template (x2)
Stories icon (x3)

E-mail
Email design template (x1)
HTML email signature

WEBSITE
Website homepage design template

PRINT
Business card
Letterhead or Invoice
Compliment slip

+FREE
File format cheat sheet

See example: Meraki Health
Estimated timeline: 10-18 days
Express delivery: 10 days +£450

RECOMMENDED FOR:
New or established businesses that need a strategic brand identity, guidelines, digital guidelines plus visual identity and collateral for launching (or relaunching) with a coherent brand across channels.

SKY'S THE LIMIT
BRAND IDENTITY PLUS

from
£9850

Includes...

Strategy
Brand strategy proposal - Advanced
Discovery workshop
Brand definition exercise
Brand archetype exercise
Competitor research (min 6)
Visual style inspiration
Tone of voice (copywriter included)

MARKET RESEARCH
Research survey & analysis
(10 questions min.)
SWOT Analysis
Audit & analysis of existing brand

Logo design
4 concepts 
4 revisions
Export for Digital
Export for Print
Motion logo (if applicable)

Brand Guidelines
Brand style guide - Adv (min 6 pages)
Digital style guide (min 2 pages)

VISUAL DESIGN
Visual style brandscape (x3)
Stock image sourcing* (x9)
Stock video sourcing* (x3)
Image art direction
Typography lockup
UI Elements Toolkit - Advanced
Illustration style sourcing*

Social
Social visual layout
Profile icon
Header banner (x1)
Post template (x3)
Stories icon (x6)
Animated banner (4 slides x1)

E-mail
Email design template (x3)
HTML email signature

WEBSITE
Website homepage design template
CMS Website design & development  in Wordpress/WIX/Squarespace (5p)
SEO optimisation

PRINT
Business card
Letterhead
Comp slip
Invoice
A6 Leaflet or Postcard design

+FREE
File format cheat sheet

Estimated timeline: 20-28 days
Express delivery: 20 days +£750

RECOMMENDED FOR:
Start-ups or established companies ready to invest in their business.
In-depth strategic brand identity including market research, detailed brand and digital guidelines plus advanced visual identity and collateral for launching (or relaunching) with a coherent brand across channels. Everything a brand needs to launch a product or service to their target market and stand out from the crowd. Includes a CMS website, social banner suite, and full print pack. Ready, set, launch!

Terms & conditions

All quantities stated are the minimum amount to be provided per the design contract, more may be provided if time allows.
All print work quoted above includes hi-res print-ready artwork files but does not include the cost of printing, unless the quote specifically includes print cost. 
The design contract must be signed and deposit taken, as stated in the contract, before any work commences.
All artwork will be supplied by the agreed deadline, any delay in feedback can cause this deadline to move.
Amends made after the final sign-off when files are exported and supplied will result in further artwork fees at an hourly rate of £35 per hour.
Estimated timelines start on the agreed date and are based on working days only, excluding bank holidays and time waiting for feedback from the client.
It is the client's responsibility to check brand names do not conflict legally with existing brands or infringe Trademark or copyright laws. See design contract for full legal terms and conditions.
Bespoke copywriting, photography, video, illustration and animation will be priced separately and may be outsourced if necessary. All web hosting and domain costs are payable by the client. Ongoing website maintenance or security is not included in the package price, but can be arranged as needed. The designer is not responsible for 3rd party CMS downtime or update errors.

*Stock images, video, audio, illustrations and paid-for fonts must be purchased by the client unless royalty-free and remain the responsibility of the client, including purchasing the correct license for the work being undertaken (see stock site usage guidelines). Unless otherwise stated, images sourced for visual purposes are placeholder images only until they are purchased, and subject to copyright law, if used on any published artwork without the designer's knowledge is not the responsibility of the designer and the client shall be held responsible.

skills

Branding
Strategy / Logo Design / Visual Identity / Guidelines

Digital Design
Responsive Web / Responsive Email / Social / Motion

Visual / UX
UX / UI / Design Systems / Accessibility / Workshops

PRINT
Stationery / Leaflets / Brochures / Large Format

contact

hello@victoriahow.co.uk


Hazelwood Lane
Abbots Langley

WD5 0HD

T: 07700 157576


T

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