Melissa Ezechukwu is a digital strategist who is passionate about helping charities and socially conscious, ethical businesses to do digital better by helping them develop their digital strategy, advising them on how to communicate and market themselves effectively online, and how to create digital products and services that truly serve and connect with their audiences so they can compete and continue making a positive impact in the world.
Following an initial questionnaire, we held a discovery session where we discussed the brand values and defined the visual identity brief together.
The key brand values were based around Respect, Learning and challenging, Achieving, Solutions-focused, Ethical. The brief was to create a techy, energetic but minimalistic identity, that shows Mel's positive and passionate approach to digital marketing with the flexibility to be applied across digital channels.
DELIVERABLES
VISUAL STYLE BRANDSCAPe
LOGO DESIGN
COLOUR PALETTE
TYPOGRAPHY
VISUAL ELEMENTS
SLIDE DECK
STYLE GUIDE
idea scamps
Projects
HoneStrategic Brand Identity
OcadoBrand & Visual Design
Myriad by UCASDigital Design / UI
Maria TwomeyBrand Identity
Meraki HealthBrand Identity
EnlitenedSocial Media
Beauty RocksBrand Identity
Meraki Health SocialSocial Media
McMurdie BathroomsBrand Identity
Logo DesignVarious
Branding
Strategy / Logo Design / Visual Identity / Guidelines
Digital Design
Responsive Web / Responsive Email / Social / Motion
Visual / UX
UX / UI / Design Systems / Accessibility / Workshops
PRINT
Stationery / Leaflets / Brochures / Large Format
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