Skills

I've worked with a wide range of clients from solo entrepreneurs and small local businesses to tech start-ups and large established retailers, building up a range of skills and experience in digital and brand. 


 

Brand

Creating new brands for ambitious start-ups, with strategic bespoke design that showcases the brand's personality, targets its ideal customer and stands out from its competitors with a digital first approach. Transforming established brands to work seamlessly across the digital landscape.

Brand strategy
Brand identity
Logo design
Visual style brandscapes
Brand guidelines


Digital

Enabling established brands to launch and improve their customer experience and digital production efficiency by researching, solving, testing and implementing solutions to complex design challenges. 

Responsive web design
E-commerce CMS
Responsive e-mail
Social/ad banners
Motion graphics
Video editing


VISUAL/UI

Helping brands stand out with consistent visual style across customer touch-points, blending core brand elements into user-centric digital designs and systems.

UI (User Interface) 
Modular design systems
Digital brand guidelines
Responsive type hierarchy
Digital illustration
Accessibility standards (W3C)
Micro animations & interactive design
 

Creative

Helping brands reach more customers with eye-catching digital, motion, print and creative for their marketing channels. 

Graphic design
Digital art direction
Photoshoot art direction 
Concept mood & storyboards
Sourcing stock imagery 
Sourcing illustrators

 
Transferable

Project management
Market research
Coaching & mentoring
Technical problem solving
Presentations & workshops

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discover@2x

LIFELONG LEARNING
This month I'm learning about...

Adobe Aero AR
3D rendering
Content strategy


skills

Branding
Strategy / Logo Design / Visual Identity / Guidelines

Digital Design
Responsive Web / Responsive Email / Social / Motion

Visual / UX
UX / UI / Design Systems / Accessibility / Workshops

PRINT
Stationery / Leaflets / Brochures / Large Format

contact

hello@victoriahow.co.uk


Hazelwood Lane
Abbots Langley

WD5 0HD

T: 07977 582064


T

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