Beauty Rocks
BRAND IDENTITY

Overview

Brand Identity design for new beauty service startup Beauty Rocks, run by a professionally MAC trained beauty therapist with big intentions for launching own brand products into an e-commerce store in the near future.

The brief was to create an original logo and identity with a contemporary, bold, energetic look and feel that stands out from the 'pale pink and floral' beauty crowd. The identity has flexibility for future use in product design and communicates the colourful and vibrant brand to the target audience of women who want to look good, feel confident and rock their look.

The logo combines a rock hand gesture, the leaves of a flower and a bold rainbow gradient to create a fun, iconic mark. This combined with a simple, modern web friendly sans-serif typeface for a bold, modern look and feel.

logo_only
br_logos

COLOUR PALETTE

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TYPOGRAPHY

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VISUAL ELEMENTS

br_gradient
br_pattern
br_buscard
br_social@2x
br_pinny@2x
br_bag@2x

IDEA SCAMPS

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Projects

Myriad by UCASDigital design & coding

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Meraki HealthBrand Strategy & Identity

Maria TwomeyBrand Identity

McMurdie BathroomsBrand Identity

The Beauty BoxBrand Identity

Logo DesignVarious

Ready to get started?

Book your free 15-minute discovery call today to discuss your next branding or design project.

skills

Branding
Strategy / Identity / Logo / Design / Guidelines

Digital Design
Responsive Web / Email / Social / E-book

Visual Design
UI / E-commerce / Design Systems / Accessibility

PRINT
Stationery / Leaflets / Brochures / Large Format

contact

hello@victoriahow.co.uk


Hazelwood Lane
Abbots Langley

WD5 0HD

T: 07458 387911
T: 07977 582064


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