Hone
STRATEGIC IDENTITY

Overview

Hone is the new learning and development platform for professionals working in Higher Education Institutions, founded in 2023 by Marketing Consultant, Ria Gabriel O’Sullivan. 

After working in HE for almost twenty years, working within institutions, in agencies that support them, and as a consultant – Ria could see there was a large gap in the HE sector. Hone helps HEIs who are ready to invest in their staff to achieve a motivated and empowered team. With no other learning platform on the market specifically for HE, hone brings together learning, development, connection, and well-being to truly transform individuals and teams across marketing, recruitment, admissions, and communications. 

A full strategic approach: discovery, strategy, and design. Workshops helped define the brand definition, values, and personality of this disruptive, quirky but friendly and fun brand. The core values are Bold, Supportive, and Empowerment. We affectionately call Hone the Smart, Cool auntie: Supportive, sassy, bold and serious when needed!

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DELIVERABLES

Brand Strategy
Visual Style Brandscape

Brand Identity
Brand Guidelines

Digital Style Guide
Visual Elements: Illustration, Photography and Patterns

Platform UI Design
Marketing Templates: Website, Email & Social

Stationery

VISUAL STYLE BRANDSCAPe

LOGO DESIGN

logos
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COLOUR PALETTE

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TYPOGRAPHY

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ILLUSTRATION

illustration

BRAND GUIDELINES

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stationery

IDEA SCAMPS

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Projects

Mel EzechukwuVisual Identity

OcadoBrand & Visual Design

Myriad by UCASDigital Design / UI

Maria TwomeyBrand Identity

Meraki HealthBrand Identity

EnlitenedSocial Media

Beauty RocksBrand Identity

Meraki Health SocialSocial Media

McMurdie BathroomsBrand Identity

Logo DesignVarious

skills

Branding
Strategy / Logo Design / Visual Identity / Guidelines

Digital Design
Responsive Web / Responsive Email / Social / Motion

Visual / UX
UX / UI / Design Systems / Accessibility / Workshops

PRINT
Stationery / Leaflets / Brochures / Large Format

contact

hello@victoriahow.co.uk


Hazelwood Lane
Abbots Langley

WD5 0HD

T: 07977 582064


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